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Logo Design Can Be The Difference Between Success & Failure

Looks matter more than ever. We’ve all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such as Trading Spaces, Extreme Makeover: Home Edition, and Queer Eye for the Straight Guy enjoy a popularity that Bob Vila could only imagine.

In her recent book, The Substance of Style, author Virginia Postrel argues that we increasingly make purchasing decisions based on how products make us feel. “In a crowded marketplace,” she writes, “aesthetics is often the only way to make a product stand out.” In other words, for more and more companies–even manufacturing companies with relatively prosaic products like Kortec’s–design is becoming extremely important. It can sometimes be the difference between success and failure.

These days, even an investment research firm like Morningstar is keenly aware of making a good appearance. In the early ’90s, founder Joe Mansueto hired the late Paul Rand (a renowned graphic designer who created logos for IBM, ABC, and UPS) to design the Morningstar logo–narrow red lettering with a rising sun as the O– for $50,000. “Keep in mind this was back when our revenue was only a couple of million dollars. It was a lot to spend,” says Mansueto, but he reasoned that it was for a high-quality product that he wouldn’t mind keeping for a long time to come.

The arguments for good design are especially compelling for consumer products, particularly those made by smaller companies that don’t have big advertising budgets. Big brands like Coca-Cola and Budweiser spend lots and lots of advertising dollars to create an aura around their products. For smaller companies without that luxury, their entire chance to convey a message about themselves to the customer is often in the look of the packaging.

For an expanded version of this article on the importance of logo design, visit www.Logo-Mojo.com.

About the Author

Logo Design Company Since 1992
Since 1992 we have developed some of the most interesting and brandable logos, over 30 000 to be exact. Our online portfolio is larger than any other design firm and our packages offer more than double than any other logo company for less the money. Why would you pay more for less?
www.Logo-Mojo.com

White Intel Imac (Late 2006) Freezing, Horizontal Lines

11 Piece Tool Set for Apple Macintosh Computers, iPods, and iPhones $6.99 New from Silverhill Tools is a useful kit that helps with doing many of the routine tasks associated with Mac ownership, including accessing memory slots or opening housings. Compatible with many macs, including but not limited to: MacBook Pro 15.4″ MacBook Pro 17″ MacBook (Aluminium) MacBook (White or Black) PowerBook G4 Aluminium 17″ PowerBook G4 Aluminium 12″ PowerBook G4 Aluminium 15″ …

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